Too Faced Born This Way Natural Finish Longwear Liquid Foundation | Medium-To-Full Coverage | Hydrating + Oil Free

Price: $48.00
(as of Feb 27, 2026 16:05:58 UTC – Details)

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Customer Reviews

4.5 out of 5 stars 3,974

4.5 out of 5 stars 183

4.6 out of 5 stars 1,682

4.5 out of 5 stars 274

Price

$48.00$48.00

$46.00$46.00

$36.00$36.00

$32.00$32.00

Coverage

Medium-To-Full

Medium-To-Full

Full

Medium Buildable

Finish

Natural

Soft Matte

Natural

Luminous Natural

Benefits

Hydrating & Waterproof

Oil-Controlling & Waterproof

Conceal, Contour & Highlight

Brightens & Conceals

Number of Shades

30

30

30

18

Longwear

24-Hour Wear

24-Hour Wear

12-Hour Wear

24-Hour Wear

Cruelty Free

✔

✔

✔

✔

Is Born This Way Foundation Good For Dry Skin?

Born This Way Natural Finish Foundation is the perfect choice for dry skin! This non-drying formula provides 24-hours of moisture that you’ll feel instantly, and it offers 4-hour barrier protection while staying color true with all-day radiance.

How Long Does Born This Way Foundation Last?

Born This Way Natural Finish Foundation stays put for 24 hours! This incredible foundation stays color true, resists oxidation, is transfer resistant, non-fading, waterproof, and sweat and humidity resistant. It won’t even crease for 24 hours!

Is Born This Way Foundation Non-Comedogenic?

Born This Way is a non-comedogenic foundation formula that has been tested by dermatologists and proven safe for acne-prone skin, so it won’t harm your complexion, but it does keep your skin hydrated and radiant all day!

Does Born This Way Foundation Help with Oil Control?

Born This Way is an oil-free foundation that lasts all day, even on oily skin! It resists oxidation and stays color true for 24 hours, and it’s been tested by dermatologists as safe for sensitive and acne-prone skin.

Does Born This Way Foundation Minimize The Appearance Of Pores?

Yes! When you apply Born This Way Foundation, your pores will appear instantly minimized, and it’s proven to not settle in pores or creases for up to 24 hours, resulting in all-day improvement of your overall skin tone.

Language ‏ : ‎ English
Product Dimensions ‏ : ‎ 1.46 x 1.46 x 4.45 inches; 4.66 ounces
UPC ‏ : ‎ 651986027286
Manufacturer ‏ : ‎ Too Faced
ASIN ‏ : ‎ B0F8JH7CJS
Best Sellers Rank: #10,255 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #114 in Foundation Makeup
Customer Reviews: 4.5 4.5 out of 5 stars (3,974) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });