Too Faced Born This Way Soft Matte Foundation | Hydrating, Blurring, Waterproof, All-Day Oil Control Foundation that Helps Smooth Skin’s Appearance, 1 Fl Oz

Price: $46.00
(as of Feb 27, 2026 18:01:46 UTC – Details)

From the manufacturer

1 FAIR

2 FAIR-LIGHT

3 MEDIUM-TAN

4 TAN-DEEP

5 DEEP-RICH

Find Your Best Coverage

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Customer Reviews

4.5 out of 5 stars 183

4.5 out of 5 stars 3,974

4.5 out of 5 stars 274

4.6 out of 5 stars 1,683

Price

$46.00$46.00

$48.00$48.00

$32.00$32.00

$36.00$36.00

Coverage

Medium-To-Full

Medium-To-Full

Medium Buildable

Full

Finish

Soft Matte

Natural

Luminous Natural

Natural

Benefits

Oil-Controlling & Waterproof

Hydrating & Waterproof

Brightens & Conceals

Conceal, Contour & Highlight

Number of Shades

30

30

18

30

Longwear

24-Hour Wear

24-Hour Wear

24-Hour Wear

12-Hour Wear

Cruelty Free

✔

✔

✔

✔

Is Too Faced 24 Hour Matte Foundation Water Based?

Yes, the Too Faced Born This Way Soft Matte Foundation is water based.

How Should I Apply The Born This Way Soft Matte Foundation For The Best Results?

Born This Way Soft Matte Foundation provides medium-to-full buildable coverage. For best results, use a foundation brush, sponge, or fingers, and blend from the center of face moving outward and down. Repeat for more coverage.

Does The Born This Way Soft Matte Foundation help with oil control?

Born This Way Soft Matte Foundation provides immediate and all-day oil control.

Is The Born This Way Soft Matte Foundation resistant to sweat and humidity?

Born This Way Soft Matte Foundation is waterproof, sweat, and humidity resistant.

Does Born This Way Soft Matte Foundation minimize the appearance of pores?

Yes, Born This Way Soft Matte Foundation delivers a blurred appearance that also minimizes the appearance of pores.

Language ‏ : ‎ English
Product Dimensions ‏ : ‎ 1.18 x 1.18 x 5.91 inches; 2.08 ounces
UPC ‏ : ‎ 651986021857
Manufacturer ‏ : ‎ Too Faced
ASIN ‏ : ‎ B0D6TWD9J4
Best Sellers Rank: #48,720 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #425 in Foundation Makeup
Customer Reviews: 4.5 4.5 out of 5 stars (183) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });